Muriel is a globally experienced creative leader with 28 years in branding and packaging across Europe and Asia.
Known for her strategic thinking, sharp creative instincts, and ability to grow brands from the inside out,
she brings a rare combination of vision, versatility, and business acumen to the table.

Over the past decade, she transformed a small start-up into a thriving, multi-million dollar Asia hub
for Lonsdale & Partners, building a multidisciplinary team and shaping a portfolio of powerhouse clients.

Her strength lies in long-term brand guardianship and cross-functional leadership — helping global organisations
stay creatively relevant while expanding into new markets. With a deep understanding of diverse consumer cultures, particularly in Southeast Asia and India, Muriel brings clarity, consistency, and impact to every brand she touches.

A natural mentor and team-builder, she’s passionate about nurturing talent and fostering inclusive, high-performing
creative cultures. Recognised as Transform Asia’s Creative Director of the Year 2023, Muriel is now ready for her next challenge — bringing her global perspective and proven leadership to any team ready to grow.